Negative keywords block unwanted ad impressions for your PPC marketing efforts and are an integral component of any successful keyword list. When you add a negative keyword you are telling the search engine explicitly that you do not wish to advertise for search queries containing your negative keyword.
The appropriate use of negative keywords allows a PPC advertiser to reach the right audience, reduce unwanted impressions, lower costs, and maximize profit.
Benefits of proper use of negative keywords:
- Less Waste
- Improved Quality Score
- Better CTR’s
- Lower CPC’s
- Better Conversion Rates
PPC accounts without a properly built out negative keyword lists that are using broad and phrase match keywords could be wasting as much as 30% of their budget.
One of the primary goals of search query mining is to find and use negative keywords to the advertiser’s advantage, allowing their budget to be reallocated to profitable search queries.
Using Negative Keywords
Adding negative keywords to your account is basically the same as adding a regular keyword. Advertisers have the option to add negative keywords at the ad group or campaign level either through the AdWords web interface or via the AdWords Editor.
queryminer makes it easier to find negative keywords through our advanced search query mining algorithms and easier to add them to your campaigns through our specialized web interface.
Using queryminer could save you hours and thousands of dollars over traditional methods of fining and adding negative keywords.
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