Having relevant ads is essential in getting customers to your site. Due to the sheer number of unique search queries, it is very likely that many of your search queries do not appear in your ads at all. The potential customer whose search query does not appear in the ad is less likely to find your ad relevant and therefore less likely to click on your ad.
Our Ad Relevance Excel function reviews your keywords or search queries and compares them to the text in your ads and calculates how relevant the ad is to your keyword or search query.
For example, the search query "organic dog food" compared to the ad text "Best Quality Dog Food" would have an Ad Relevance score of 66% since only two of the three words show up in the ad text. This will allow you to determine where in your account you should focus writing new ads to help boost click through rate.
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